5 Steps to Pay Per Click Advertising That Works
Tags: advertising, revenue, traffic
Brian Clark of Copyblogger has published a great article on maximising pay per click advertising that works:
The goal of pay per click advertising is to get in front of searchers who are looking specifically for what you have to offer. This takes careful keyword research, strategic bidding, and compelling ad copy just to get the click.
The problem is, that’s where most people stop.
They make the mistake of sending that targeted traffic to the home page of their website or blog. Even worse, they make no attempt to establish a relationship with those that don’t buy, so as to boost conversion rates for every dollar spent.
Brian goes on to talk about specific design teachniques and the advantages of landing pages. For the full story visit copyblogger.
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