Bloggers Buzz

Tags: adsense, income, advertising

Chris Garrett has written a great post in response to a user comment detailing How Content Affects Adsense Income. Some of the points included:

1. Be concious of your page titles - vague and non-commercial page titles give vague and non-commercial ads. The title (and filename interestingly enough, which on most blogs now are synonymous) has a disproportionate influence on which ads show up. Try and insert a company/product/service into titles that risk not performing.
2. Always come back to money posts - Steer the content back to more commercial topics after addressing less commercial subjects. I wouldn’t encourage you to make a previously non-commercial blog 100% commercial as that is dangerously veering towards the splog. A good mix is probably best.
3. Post commercial posts last - In a blogging day you want to leave the commercial topic top of page for longest. Overnight you don’t want the top post to be "and by the way my cat did the cutest thing" when you have a "Brand X announces update to product Y" post right under it. The top post can often influence the ads for the whole index page.
4. Use section targeting- Section targeting is an adsense feature that allows you to influence adsense to take more notice of certain content than others using comment tags. It doesn’t work brilliantly for me but I have heard it can help.

Its a practical and useful post worth a read for anyone contemplating or using adsense. Check it out at Performancing.com