Persuasive Blogging Part III - Conviction
Darren Rowse continues his Persuasive Blogging series with Part III, Conviction:
You see you can write posts that grab the attention of readers and that even are wonderfully interesting - yet still have no lasting impact upon those who read them.
If you truly want to persuade them to some new course of action then you need to convince them that the action you’re asking them to take is a worthwhile thing for them to do.
Without it - your readers will simply walk away from your post without really being moved to do anything by it (that could be a valid goal that you have - but this series is about being persuasive so I’m assuming we want to go further than that).
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