Microsoft’s Adsense invites first users

Techcrunch reveals that Pilot invites go out for Microsoft’s AdSense competitor:

Microsoft’s long awaited contextual advertising platform, named ContentAds, sent out the first invitations today to prospective participants in its pilot program. Starting on “primarily” (their word) MSN owned sites, Microsoft says that ContentAds will place advertisements using not just keywords but also demographic targeting, geo-targeting and incremental bidding tools.

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