Bloggers Buzz

Work Boxers tackles some tips on Adsense Tweaking in Adsense Tweaking - It’s all in the Content covering tips for getting better results in contextual advertising

Tags: blogging, blogs, blogging news, adsense,

ZMAng of bloghelper builds on a Webmaster World article to provide 12 Reasons Why AdSense Earnings Rarely Scale with Blog Size

Tags: blogging, blogs, blogging news, blog advertising,adsense,

Also from problogger comes the news that AdSense Launches Premium Video Test to beta testers and that a select group of publishers have started testing the ads in the pilot program.

Tags: blogging, blogs, blogging news, blog advertising,adsense, video ads,

Adsense’s Optimization month has continued with more helpful posts on Optimizing your website for adsense earnings:

How to win advertisers and influence ad competition
Christian’s Tips: Getting the most out of AdSense
Building and understanding your audience

Tags: blogging, blogs, blogging news, advertising,optimization, blog advertising, adsense,

The team at Adsense has kicked off a month of Optimization Tips for Adsense users:

Inspired by the launch of the new and improved Optimization Tips page, our renewed enthusiasm for helping publishers optimize their sites has led us to deem August Optimization Month! Each week, we’ll share insights and tips along with our best-kept secrets to optimize all aspects of your site. Whether you’re looking to find better ad placement or formats, struggling to understand who your visitors are, or in need of ideas for making your content more engaging, we hope you’ll get some answers here.

The schedule and how to get the information is available via the Adsense Blog

Tags: blog advertising, adsense

The Inside Adsense blog has released a detailed post in google page creator, adsense, web advertising, website advertising, blog advertising

From the Inside AdSense Blog comes the news of some Adsense Maintenance saturday:

This Saturday (7/29), we’ll be performing routine system maintenance at 10 am PDT. Although you won’t be able to access your account for approximately 6 hours, ads will still be served to your pages, and your account stats and earnings will continue to be recorded.

Tags: advertising, adsense, blog advertising

From the Google Blog, Google has released the findings of a recent investigation on click fraud and Google’s investigative techniques:

Those of you who follow news about online advertising closely are seeing plenty about the issue of "click fraud" lately. Since there’s been a development in a case Google is involved in, you might like to hear about it.

As part of the settlement in the click-fraud case Lane’s Gifts v. Google, we agreed with the plaintiffs to have an independent expert examine our detection methods, policies, practices, and procedures and make a determination of whether or not we had implemented reasonable measures to protect all of our advertisers. The result of that is a 47-page report, written by Dr. Alexander Tuzhilin, Professor of Information Systems at NYU. The report was filed with the court in Texarkana, Arkansas, this morning.

The bottom-line conclusion of the report is that Google’s efforts against click fraud are in fact reasonable. At several points in his report, he calls out the quality of our inspection systems and notes their constant improvement. It is an independent report, so not surprisingly there are other aspects of it with which we don’t fully agree. But overall it is a validation of what we have said for some time about our work against invalid clicks.

The rest is available at the Google Blog.

Tags: google, blog advertising, adsense