Bloggers Buzz

Raj Deash at Performancing.com has written Should You Biz-Blog For (Sweat) Equity? where he discusses other methods of payment for Corporate Blogging:

Brian Clark mentioned equityas one form of payment for corporate blogging. If I’ve interpreted correctly, I’m assuming that Brian means things like accepting options, shares, or a percentage of partial payment from a client company. (I’ll continue on the assumption that that’s what he’s saying.)

It’s a great idea, and if you choose that form of payment, either partially or completely, understand fully what you’re getting and giving. You still need to clearly define for both yourself and the client what your fee for the project is. How you choose to accept payment is secondary.

Tags: blogging, blogs, blogging news, professional blogging,corporate blogging, equity, shares, options,

Ahmed Bilal at Performancing has written about and offered solutions for some of the problems Business Bloggers Face

Tags: blogging, blogs, business blogging,

BusinessBlogWire has featured an interview with Kathleen Gilroy of the Otter Group regarding her company’s Business Blog

Tags: blogging, blogs, business blogs,

A while back Easton Ellsworth of Business Blog Wire asked for 9 volunteers for a secret blogging project (Blog Opportunity covered it here). I took part in what turned out to be an enjoyable group blogging project How to Ruin Your Corporate Blog: 100 Tips by 10 Bloggers. The goals were simple:

Here’s what the ten of us did. It’s simply a list of 100 ways to utterly ruin your corporate blog. That’s right. We’re talking useless, unpopular, offensive, ignorant, insipid - all the things you would hate for your business blog to be. Reverse psychology at its worst - er, best.

To find out the ways we came up with, check out BusinessBlogWire

Tags: blogging, blogs, group blogging , corporate blogging, . tips,

After only a month coporate giant Dells has changed its corporate Blogs name from DellOne2One.com to Direct2Dell.com. Their explaination, the former name was too close to that of an adult site:

The name of this blog is now Direct2Dell. A few pundits have eagerly pointed out that one2one.com is a XXX site and suggested we change our name and URL. By the way, one2one also is a unit of T-Mobile, an MIT project, and a driving school. It’s also a bar in Austin at 5th and Brazos that, from what I hear, serves a decent margarita.

We looked at the site in question before we launched. We were planning to use a sub-domain and felt it would not be an issue. We also were betting that the few Dell customers who ended up there would realize it’s NOT Dell’s blog. Other than that, we just admired their SEO skills.

We’re focused on the conversation and we’re just getting warmed up. Changing our name and URL is a little like moving the furniture in the middle of a dinner party. Having said that, we’d rather spare you an accidental visit to an unrelated site.

From today forward, you’ll be routed to our new www.direct2dell.com address. Sorry for the inconvenience—we look forward to continuing the conversation.

My only comment is that they looked at the site in question but went ahead anyway, DOH!

Weighing in on the side of DOH! however is a couple of people who have a lot more to say on the subject, BusinessBlogWire and Bloghelper.

dell, blogging, corporate blogging,

Yahoo! has launched its own coeporate Blog Yodel Anecdotal with the first post being made by Nicki Dugan. The aim of the blog is the main component of the first entry:

Oh, yes, we’re going corporate. But please don’t hold that against us. It’s a good thing, really. After the successful launch of a dozen or so Yahoo! product blogs, we thought it was time to create an überblog of sorts so we can cover a wide range of topics that all bring us back to the big purple house of Yahoo!.

We want to share insights into our company, our people, our culture, and the things that occupy our cluttered minds. We’ll cover emerging trends, provide some behind-the-scenes commentary, profile interesting Yahoos, spotlight our beloved users, reveal some of our quirks, tap into guest bloggers, sprinkle in some videos and photo essays, and generally think out loud (lucky you… you get to listen). You’ll hear from interns to executives. Some days we’ll be light and airy, others we’ll get serious.

Tags: yahoo!, corporate blogs