Bloggers Buzz

Over at Performancing there is a helpful post providing reasons why companies should look at compnay blogs as a marketing channel in 10 Reasons Why Blogging for PR and Marketing Works

blogging, marketing,

Bill Flitter has posted the first of a three part series about RSS Advertising and Marketing to Revenews. In the first installement Bill discusses Advertising:

Advertising in RSS feeds offers advertisers several advantages over other forms of online and offline advertising. For example, RSS feed advertising is very targeted, relatively low-cost and can yield higher click-through rates than many other forms of online advertising. But, to achieve these results, certain strategies and best practices need to be followed to help advertisers optimize RSS ad campaigns.

Tags: blogging, advertising, marketing, rss, feeds

Tags: blogs, marketing, podcasting, awards

MarketingSherpa has announced the winners of its 2006 Reader’s Choice Blog and Podcasting Awards. As well as the winners there is also a "behind the scenes" report of the action in the tally room, all at MarketingSherpa

Tags: blogs, marketing, podcasting, awards,

After the earlier call for nominations in the MarketingSherpa Reader Choice, voting has now commenced

Tags: advertising, revenue, traffic

Brian Clark of Copyblogger has published a great article on maximising pay per click advertising that works:

The goal of pay per click advertising is to get in front of searchers who are looking specifically for what you have to offer. This takes careful keyword research, strategic bidding, and compelling ad copy just to get the click.

The problem is, that’s where most people stop.

They make the mistake of sending that targeted traffic to the home page of their website or blog. Even worse, they make no attempt to establish a relationship with those that don’t buy, so as to boost conversion rates for every dollar spent.

Brian goes on to talk about specific design teachniques and the advantages of landing pages. For the full story visit copyblogger.

Tags: ReveNews, Affiliates, Marketing, Professional Bloggers

More celebrations of anniversaries, this time Jim Kukral celebrates his first year at the helm of ReveNews by missing it by five days. Jim makes amends by looking back at what he has achieved in that first year based on the promises he made in his first post. Other achievements include:

In June 2005 we averaged just under 150k page views, by December of that same year, the count was up to 205k. And May 2006 was our best month ever, coming in at just under a half a million page views, and still growing.

Page views aside, and the fact that the site can actually pay for its hosting bills now, I’m proud of where ReveNews is today, and look forward to writing another entry like this in June 2007

Head over to ReveNews and wish Jim all the best.

Tags: marketing, blogs, podcasting, awards

The MarketingSherpa has called for nominations for this year’s awards. To quote:

Got a favorite blog or podcast on marketing? Help it become (more) famous by nominating for MarketingSherpa’s Blog Awards. Anyone can nominate a blog (or multiple blogs) for consideration. To make it to the next round (voting), blogs/podcasts can be in any language, however they must be:

#1. Primarily on the topic of marketing
#2. Launched prior to January 1, 2006
#3. Actively updated — at least once a week — over the past six months
#4. Written by a named individual or group of named individuals

Nominations deadline: June 16th Midnight.
MarketingSherpa Reader Voting starts Tuesday June 20th.

Hurry up and nominate that favourite blog at MarketingSherpa