Tags: blogging, traffic, posting
Lorelle of Lorelle on WordPress has done an interesting post on when the best time to post to your blog is based on her website statistics for the last year.
- It isn’t about when you post, it’s about when the most people visit your blog. You want new content released before they arrive.
- There are two levels of “traffic†to consider when examining best times and days: 1) blog reading traffic and 2) comments. They could be the same or they could be different.
- Understanding when is the best time of day to post, you can better time the release of new material.
- Understanding which day of the week your traffic levels will be the highest helps you target the release of your most “powerful or poignant†content.
- Societal and cultural calendars impact traffic levels associated with the work days and time habits of your specific audience. In the US, Monday is the first work day of the week, but in some countries, it’s Sunday. Some countries take long breaks in the middle of their day, like a siesta, which may mean more or less traffic depending upon the society’s Internet habits during that break. Other regions start work very early in the morning and close early. Others get moving and active around 9 or 10 in the morning but stay open until 9 or 10 at night. If you write for a specific society, culture, or community, learn the ebbs and flows of their schedules and preferences their online time and habits.
- Traffic spikes due to listing on Digg, Slashdot, Wired, or other popular traffic-driving sites or social bookmarking services don’t count. They skew everything.

If you find yourself wondering why your posts don’t necessarily mean the traffic then its likely Lorelle’s post has the answer.